This is just the Beginning.
This is just the Beginning.
Better Branding Blueprint.
Better Branding Blueprint.
Peppa Hart.
Peppa Hart.
Better Branding Blueprint
A brand that is finally, unmistakably yours.
In four weeks, you'll have a brand that finally feels like yours, built on sixteen years of process, hundreds of brands, and every mistake I've already made for you.
This is not a design course.
It is what comes before the design.
Most branding courses start with your logo. This one starts with you.
35 Video Lessons.
15 Plug & Play Templates.
Early Bird On Sale Now.
35 Video Lessons. 15 Plug & Play Templates. Early Bird On Sale Now.
SOUND FAMILIAR?
You have a business. You do not have a brand.
And somewhere deep down you know the difference. Your feed looks a bit scattered. Your website does not feel like you. Every time you post something you wonder if it even looks consistent. You keep tweaking things but nothing ever quite clicks.
01 — You have collected inspiration but cannot turn it into clarity
Your screenshots folder is full. Your Pinterest boards are beautiful. But when it comes to making actual decisions about your brand, you freeze.
02 — Your brand looks different everywhere you show up
Different fonts on your website and your emails. Different energy on Instagram versus your packaging. Nothing feels cohesive and you are not sure how to fix it.
03 — You are second-guessing every creative decision
Should I use this colour? Is this caption on brand? Does this feel like me? You are rebuilding your confidence from scratch every single day and it is exhausting.
15 Plug & Play Templates.
35 Video Lessons.
16 Years Experience.
15 Plug & Play Templates. 35 Video Lessons. 16 Years Experience.
Lana Taylor - Founder, Three Birds Renovations
“Sophie Bell didn’t just create the brand identity for Three Birds Renovations, she helped shape its soul. Her creativity is unmatched, with a style that feels elevated, distinctive and instantly recognisable. Beyond branding, Sophie played a key role in our marketing, content, and growth across every platform, helping us build our online renovation and styling schools to over 40,000 students worldwide. She’s not only incredibly talented, but an absolute dream to work with. I’d collaborate with her again in a heartbeat”.
You are done looking like everyone else.
This is for you if…
You have taste but no framework. You know what you like, you just cannot articulate why.
Your brand feels scattered, borrowed, or just not quite right.
You want to show up across your feed, your website, your emails, your packaging, and have it all feel like one world.
You are starting something new and want to do it properly from day one, not rebuild it in six months.
You want to be the face of your brand but the overwhelm wins and you do not post at all.
You are ready to stop tweaking and start building.
This is not for you if…
You want someone to hand you a logo and call it done.
You are looking for trends to copy, not a brand to build.
You want a quick fix, not a real foundation.
We go internal before we go visual. That is why the brands built in this course actually feel like the people behind them.
THE SHIFT
Where you are going
Before
Overwhelmed by branding decisions.
Inconsistent across every platform.
Not attracting the right clients or customers.
Second-guessing every creative choice.
Inspiration everywhere, clarity nowhere.
A brand that looks like someone else.
After
Systems in place and a clear flow to follow.
One cohesive world across every touchpoint.
A brand that magnetises the right people.
Confidence in every decision you make.
A finished Brand Bible, yours forever.
A brand that is unmistakably yours.
You've set up a new Canva file based on a new template. Again. You've saved another 47 Pinterest pins. You've told yourself you'll get to it after this next launch. Sound familiar? It's time to stop building around the brand and build it properly.
The Curriculum
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Welcome
Before we touch a single design element, we reset. Your confidence. Your vision. Your why. This is the part most branding courses skip entirely, and it is the part that makes everything else possible.
Welcome to the course
How the course works
Mindset and creative confidence reset
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Module One
The Foundations
Module One The Foundations
The internal work. Who you are, what you stand for, how you sound, what you stand against. By the end of week one you'll know exactly who your brand is, before we touch a single colour or font.
What makes a brand — it is not just your logo
The power of emotion and storytelling
Brand audit and inspiration gathering
Moodboarding workshop
Brand values — living what you say you stand for
Brand personality
Setting up your AI assistant to sound like you
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Module Two
Defining Your Brand World
Your customer. Your name. Your story. Your visual identity. This is where your brand world becomes real, specific, considered and completely yours.
Your customer persona — who are you speaking to?
Naming and tagline
Brand story and messaging fundamentals
Logo design and visual identity foundations
Colour palette and typography
Building your brand kit in Canva
The Brand Decision Filter — if it doesn't align, you are not doing it
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Module Three
Bringing Your Brand to Life
Your brand goes everywhere. Social media, personal branding, photography, website, email, marketing collateral. One cohesive world, finally.
Social media branding — using your brand kit
Personal branding — seasons, perception and what your brand says before you speak
Photography, video direction and website design
Email design and marketing collateral
My digital toolkit — all the programs and systems I use
Social media strategy — content planning
Content pillars — three things you could talk about forever
AI for content — from one idea to a full week
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Module Four
Owning and Launching Your Brand
Photography for shoots and content. AI workflows that work in your brand voice. Being the face of your brand. Designing and launching products. This is where it all comes together.
Photography for content and shoots
How I use AI — my stack, creating images and prompts
Claude as my assistant — running your brand through AI
AI for your launch — emails, copy and brand checks
Being the face of your brand
How I design products — my exact blueprint
How I launch — for clients and my own products
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Wrap Up
Your Brand Bible is complete. Every decision is documented. Every system in place. This is your brand's single source of truth, the thing you hand to a supplier, photographer, a copywriter, a social media manager and say: this is us.
And we lock in a solid plan for the next 30 days. Small actions every day lead to big changes.
You did it — your finished Brand Bible
What the next 30 days looks like
End with confidence and action
BUILT FOR 2026
One of the first branding courses built for the AI era.
In a world where everyone has the same AI, the same ad platforms, the same SEO tools, the same templates, your brand is the one thing that makes you unmistakable. It is your unfair advantage.
That is why four full lessons in this course are dedicated to AI workflows that actually sound like you, not like a chatbot. Briefing your AI assistant in your brand voice. Turning one idea into a full week of content. Using Claude as a daily assistant to run your business. Building your launch with AI in your corner.
By the end of the course, AI is not replacing your voice. It is amplifying it.
The Bonuses
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Your complete brand document, ready to fill in as you move through the course.
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Feed posts, stories, reels covers, all branded and ready to customise.
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The exact moodboarding structure I use with every client, yours to use forever.
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Beautiful email design ready to drop into your email platform.
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Map your content pillars, themes and posting schedule all in one place within Notion.
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The four-phase launch plan that I use. Tease, announce, educate, go live - mapped and ready.
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Your do's, don'ts, tone words and emoji guide, all locked in and documented.
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Shot list, location brief, styling notes, everything you need to walk into a shoot prepared.
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Ready-to-use prompts for brand building, content creation, launch copy and more.
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Nine-tile preview so you can see how your brand world looks before you post.
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Track your email flows, open rates and campaign performance all in one view.
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Keep every element of your brand build organised, on track and on schedule.
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Map your campaigns, launches and marketing moments across the whole year.
And more!
Hi, I’m Sophie
I have been building brands for over 16 years, from football teams to Three Birds Renovations. Fashion, interiors, lifestyle, rebrands galore, events, producing live TV, shopping centre fitouts, product design, e-commerce, and large-scale photo shoots. Hundreds of clients. Multiple brands of my own. I have made every mistake, learnt everything the hard way and pivoted myself more times than I can count.
I grew up watching my father chase his dream across the world. Without me realising at the time, that ruined me for any other kind of career. Now I live on an island with my husband, three kids and a design business that started as a blog when I was at university, named after the daughter I had not yet had.
I have been featured in Marie Claire, Real Living, Homes To Love, Channel 10, Channel 9, Domino in America, The Design Files, The Daily Mail, Adore, Collective Hub, and more. We even filmed a pilot for a reality show. I have built brands that have been photographed, published and talked about in the same publications I grew up religiously reading.
What started as me sharing our lounge room or a dinner party for friends at the beginning of Instagram, ended in creating fitouts for shopping centres, designing products that were featured in Vogue and sold in David Jones and turning our own home into a viral sensation that attracted reality TV shows, brands from all over the world to shoot there and some incredible brand launches and campaigns for Dissh, David Jones, Triangl and more.
I have turned every part of my life into a brand from our homes, to my fashion, to our travel, to the photos I take. All of it has become a business, bringing multiple revenue streams, so I can be with my family while we live anywhere in the world.
This course is everything I have been documenting over 16 years, which has proven to work with clients of all sizes. From the global brands to the mum next door launching her children’s clothing label.
Come and build your brand with me →
Early Bird On Sale Now.
Save $300.
And a bonus 30 Day Action Plan.
Early Bird On Sale Now. Save $300. And a bonus 30 Day Action Plan.
The full studio, handed to you.
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35 Lessons!
The Better Branding Blueprint - 35 easy-to-follow video lessons across 4 weeks. The exact process I've used to build hundreds of brands. Yours forever.
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Pre-Course & Wrap-Up
Pre-course mindset reset and a wrap-up that locks in your finished Brand Bible, plus a 30-day plan for what comes next.
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15 Plug-and-Play Templates
Every Canva and Notion template I use, that you can plug and play into your business. Brand Bible, social pack, moodboard, photoshoot brief, launch framework, content calendar and more. You don't start from a blank page, you start from mine.
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AI Toolkit
My full AI stack - Claude, ChatGPT, Midjourney and more. Briefing prompts, content workflows, brand voice training. The whole system that has completely supercharged my workflow.
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Prompt Library
Ready-to-use prompts for brand, content, copy and launch. Plug in your brand, and go.
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Lifetime Access
Lifetime access and every future update I make to Better Branding. Come back to it any time. You might launch a new brand in the future or pivot, it’s always here.
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My Word
Sixteen years of process. Hundreds of brands. Every framework, mistake, shortcut and lesson, handed to you. This is the course I dreamed of having when I started. I have poured my heart and soul into this for you over the past 18 months.
Ella - Founder, Salt Boutique
“Thank you sincerely for reigniting the love I have for my small business. Working with you has been a delight and inspiration, a real Glow-Up in more ways than I can put words to”.
Four weeks from now, here is who you become.
One.
It's Sunday night. And for the first time in maybe ever, you are not opening your laptop to "figure out content." You already know what you are posting this week. Your pillars are locked. Your AI is working in the background. The captions are waiting for you to review with a cup of tea. The dread has gone somewhere else.
Two.
Your packaging arrives. You unbox it on your kitchen bench and your chest does that little thing it does when something is right. It does not look like a watered-down version of your idea. It does not look like a Canva template. It looks like you. The real you. The one you have been trying to put into the world for years.
Three.
A stranger messages you. They say "I've been following you for a while and something just shifted, I cannot stop thinking about your latest campaign, it was so good." Because for the first time you are showing up as the full version of yourself, and people can feel it. You are not blending in anymore. You are being chosen.
Four.
You sit down to launch something new and you notice something is missing, the knot in your stomach. The doubt-spiral. The forty-seven tabs open looking for inspo. You have a framework. You have the templates. You have AI in your corner. But more than any of that, you have yourself… clear, confident, decided.
That is what is waiting on the other side.
Ready to finally do the damn thing?
Early bird pricing of $999 closes Monday, May 25 at midnight AEST. From May 26 the price moves to $1,299. Module 1 Drops June 8.
EARLY BIRD
Full price $1,299
$999
Save $300, limited time - closes Monday, May 25th at midnight AEST.
Full 35-lesson course
Lifetime access
All 15 bonus templates
Early bird saving of $300
EARLY BIRD BONUS: 30-Day Action Plan, your post-course launch roadmap
The Best Value of all, hurry ends Monday!
PAYMENT PLAN
Total $1497
3 x $499
3 x Monthly payments of $499.
Full 35-lesson course
Lifetime access
All 15 bonus templates
Monthly payment plan
Same start date, same access, same bonuses
For when the timing is right but the cashflow needs a minute.
VIP 1:1 WITH SOPHIE
Limited Spaces
$3,495
LIMITED SPOTS
The course + Private Coaching + Custom Strategy.
Everything in the Better Branding Blueprint
2-hour 1:1 strategy session with Sophie - Founder Strategy, Your Brand Positioning, mapped out together
Custom Brand Guidelines document - built for your business after our call
For founders ready to fast-track. Spaces strictly limited.
All sales are final. Please review the curriculum carefully before purchasing. Got questions DM me on Instagram @peppahart or email hello@peppahartloveclub.com.
This is just the beginning. Let’s go on an incredible journey together.
FAQ
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Absolutely not. You do not need design experience or fancy software. You need Canva and Notion, which I will walk you through completely and a willingness to show up to the lessons. I have taught people who had never opened Canva before. I have taught people who have been in business for fifteen years. The process works for both.
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Honestly? Because the lessons are short and the work is built into the lessons. Each video is 8 to 10 minutes. You are not sitting through an hour-long lecture and then hoping you will find time to implement on the weekend. You watch the lesson, you do the thing, you move on. Two short drops a week. If life gets in the way, you have lifetime access; you can pick it back up at any pace, any time.
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Two drops per week, Monday and Thursday. Three to four lessons per drop, each around 8 to 10 minutes. So roughly one to two hours per week of actual lesson time, plus the time you spend implementing. The goal is momentum, not perfection. Even 30 minutes a day makes a real difference.
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You cannot fall behind. You have lifetime access to every lesson, every template and every resource. Watch at your own pace. Come back whenever. The content is not going anywhere.
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Module 1 goes live on Monday June 8. From there, two drops a week, Monday and Thursday, for four weeks.
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Both. The framework works across product brands, service businesses, creative studios, coaches, consultants, founders, makers — anyone who wants a brand that actually reflects who they are and what they do. I have built brands across fashion, interiors, lifestyle, sport, building, childcare, beauty, food and beverage, events, e-commerce and more. The principles are the same regardless of what you sell.
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I hear you and it is the exact reason I built the course this way. We do not skip the foundations. We do not jump to logos and fonts in week one. We spend the first week going internal: your values, your story, your personality, your tone of voice, before we touch a single visual element. By the time you get to the design phase, every choice is anchored in something real. That is why the brands people build in this course actually feel like them. If you do the work, your brand will feel like you. That is the whole point.
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This is such a universal feeling. There is a whole lesson in Module 4 on being the face of your brand, what to do if you hate being on camera, how to start small, how to build confidence without forcing it. You do not have to become someone you are not. You just have to show up as the version of you that already exists. I will walk you through exactly how.
Sophie Bell’s world, a beautiful place for you & me. Where design, creativity and love rule supreme.